the political environment is his compulsion to fight

It is more symbol than the bankruptcy of General Motors to mark the end of economic myth, the management at the American This is more than a half century that efficiency laws are enacted in the United States. This started with the taylorienne organization and marketing emerged as the panacea of the micro-economic thought before that finance becomes the centre of the creation of value. Europeans have been followers in this evolution that used the client more that she served him. They have imitated this model and even devoutly transmitted the teachings of Mintzberg, wear and Jack Welch, without the slightest distance critical.

There is therefore a single mode of effective management as the planet must apply to bring real added value to the consumer and the other partners of the company It is across the Atlantic that is best formalised method to maximize competitive advantage. But this was done in a framework of abundance of resources, high demand of equipment after the war, in a movement of innovation by research. This model is never called into question, in spite of the ethical fault of Enron - the Sarbanes-Oxley Act changed the sanctions, not the causes - and deindustrialization consumerism to low-wage areas. It is not moved a transfer without such negative externalities to taxpayers and to future generations.

Not be behind in the profitability of the invested capital, the European company has expressed several visible cultural differences. We attach more importance to other stakeholders than the only shareholders through expanded social pacts, that is we want today. The involvement of companies in the management of social protection in the broad sense redistributes a share of the added value to the company. Dependency requires, we started earlier actions energy efficiency and protection of natural resources. We prefer the self-financing the appeal to the market, causing long-term, less speculative schedules. Our industrial policies concerned to retain local know-how on territories which are organised to perpetuate channels. Certainly, we are less invested in higher education and basic research, and we are not best multicultural integration.

The difference between the management itself in the US and the management more partnership to the European outbreak in this crisis. American catch-up, material environmental, health financing, regulation of markets, is the evidence that "what was good for GM so far and good for the country", is well behind us. Managers Europeans and their Governments must not hesitate to draw the consequences of this reversal by promoting this different relationship with the company, in the sense of "capitalism of stakeholders" that emerges today. It is characterized by strict competitive rules, sincere cooperation with regulators and balanced growth of value-added distribution. Also, the time has come to see that it is more efficient not to consider the territories as colonial posts and banish a reducing centralism which allows to make a social, environmental and tax - dumping using the tools of monetary and accounting - as it was practiced ruthlessly so far for the so-called theory of comparative advantage.

The next European parliamentary term should not miss this appointment "reconstructif", as suggested by the current Commissioner to the industry, who regretted his wait on the issue of corporate social responsibility. In fact, should have during this mandate encourage extra-financial information by generalizing the integration of the accountability report in the report of the business, what the France is about to do. This simple measure allows investors and donors agenda, public and private, to promote socially virtuous enterprises and those of economic compensation for their efforts while taken into account in the general taxation. Europe would show as well as the market economy is not only a technique, it is not neutral politically and that it is the articulation between the company and the company structure the collective interest. The management who made us believe that the company must be autonomous from the rest of the world, the political environment is his compulsion to fight, is more relevant in terms of creating value in the broad sense. The quality of public-private regulation is growth factor the easier to mobilize to generate productivity and confidence in the economic system.