The bank Goldman Sachs she evaluates to 3

Here the iPad! ATT must be rubbing their hands in advance. On Wednesday, the pattern of Apple Steve Jobs called only an operator to market its digital shelf: ATT. The version connected to 3 G will be available from April in the shops of the American telecoms giant. It will cost from $ 629 to 829 depending on model, with a unlimited flat rate of $ 29.99 per month. In addition, the group, who had obtained the exclusive right to distribute the iPhone in the United States in June 2007, has just to see this confirmed juicy privilege: Verizon Wireless will not come to encroach on his land, at least not for now. This is not a detail for us operator, which has just published its figures for the sale of mobile phones in the fourth quarter. It activated 3.1 million new iPhone in three months, recruiting a total 2.7 million of NET mobile clients. These followers of the cult of Apple Phone spend 80 of money more than the average of the subscribers in ATT.

European operators tail in Cupertino for the iPad contract is therefore no doubt. Orange, which sold dumpers of iPhone in Europe (77 of its sales of mobile before Christmas!), has no reason to the shy. Everyone is looking Tablet as if it was embedded diamonds. She could win $ 100 million to ATT the first year, according to Piper Jaffray. As to Apple, the brokerage firm, Gene Munster star analyst, has calculated that the iPad could bring it 4.6 billion of sales, almost as much as players iPod, if it is to sell 8 million copies in 2011. The first year, it provides that Apple sells already 3-4 million units. A conservative estimate. The bank Goldman Sachs, she evaluates to $ 3.9 billion loot as soon as 2010, with 6 million copies sold. Gartner, estimated that the global market for tablets should bloom this year with 10 million sold devices, all brands combined. "Apple will have the majority of this market," said analyst Carolina Milanesi.

But what is it, exactly The iPad is still an unidentified machine. It resembles an enlarged and somewhat square, iPhone with its flat and smooth design, its touch interface, and the same applications as his little brother. However it does not call. This could be a serious competitor for the SFF which have injected a bit of growth in a computer market depressed last year. "People had purchased"netbooks"because of their very attractive price." "But they were disappointed by some operating systems and computing powers that were not comparable to those of conventional laptops," says Carolina Milanesi. A gap opens to the iPad.

However, this terminal is too limited to really replace a PC. How to write a report or a report on a tactile keyboard It would be a true path to cross for the pros of the keyboard type as typists with their ten fingers on the keys. With the iPad, it may not open multiple Windows and run several applications at the same time. Inconceivable for a desktop tool.

It is not the loophole. Apple has designed this terminal "media consumption", books, photos, videos, or even television, said Carolina Milanesi. Steve Jobs and his colleagues to evangelise: "They must invest heavily in marketing to justify the existence of the iPad to focus on the value it brings." And marketing, it is one of the things that Apple really knows how to make!

Mike Grant, partner at Analysys Mason, the place of the Tablet is perfect: breakfast, for the morning press review, it replaces advantageously the iPhone. This had already removed the ordinateur takes more than five minutes to start. Only regret, however: "I am very surprised that Apple has not provided integrated pedestal." How will I able to calibrate the iPad between my corn-flakes and my coffee "Mike Grant highlights another challenge that will, this time face operators: How do I pay the same person for a key 3 G, a subscription for a"smartphone"and a Tablet In the US, the solution will come from family subscriptions: $ 100 per month for the father, over $ 10 for each additional mobile in the home. In Europe, operators will have to be aiming to find new economic models.