RTL France Inter school takes a particular turn

It is distributed. To the antenna this morning, the top starting radio season 2009-2010 is at high risk for large generalist radio. RTL, d'Estaing, Europe, RMC... .All stations are facing a net decline in advertising revenue (2.2 in volume in the first half, but in value much more). On the front of the hearing, if four major general practitioners have overall better resisted that their musical counterparts, media radio as a whole loses little by little the field: in April-June, 80.9 of the French were listening to their job every day according to Mediametrie, 81.6 year last at the same time and 83.6 in 2007... Internet is also competition to the FM band, particularly among young people.

To keep their leadership, the stations are so package this year on the strategic crossroads of the morning (see below). But the problem is not the same for all.

"In SMR, the notion of re-entry is relative because there is no grid of summer and all year emissions are maintained" minimizes Alain Weill, President of NextRadioTV, owner of a radio that attempt this year to continue to move closer to the head of general practitioners tiercé. Radio, ensembles with a hearing between 1 and 2 at the time of its takeover by NextRadioTV in 2000, has reached the 6.7 of cumulative audience in the second quarter of 2009, even after near 7 on the first three months of the year. No question therefore of disrupting a recipe that works. This year, SMR development always on proximity and interactivity with the listener. Since last Monday, Jean-Jacques Bourdin this every day "Journal of influenza A" for an update on the evolution of the epidemic.

Europe 1 is the other radio rose who intend to confirm the test this year. Come to the Presidency of the station of the François I Street in June 2008, Alexandre Bompard has managed his first bet: stop the erosion, since the cumulative audience of Europe 1 is relocated above the bar of 9. Next goal: get out of "news and talk format for Europe 1 a true generalist. Menu for this season coming decisive, more music with two new shows on weekends, including one devoted to the legendary "Top 50" and a new game in the vein of great past radio popular games presented by value: Nagui.

RTL, France Inter school takes a particular turn. The first was its President, Axel Duroux, abruptly leave the station to reach TF1, where he will begin mid-September as the number two of the group. His successor, Christopher Baldelli, who was at the controls of the thematic channels M6 - subsidiary, such as RTL, Luxembourg group RTL Group-, took office in early August. This grid of re-entry was not his own. "It is one of Axel Duroux," confirmed a radio framework. It knows to not change radical, apart from the arrival of some new signatures, as Harry Roselmack, the joker of the "20 hours" of TF1, to animate the "unexpected log". Re-entry risk for RTL, which has more to lose than to win: last year, the first radio France gave near a point of hearing.

Turmoil and controversy

The other re-entry risk is France Inter. Public radio has soared to levels of hearing under the direction of Frédéric Schlesinger. Bet on the "difference" (the slogan), she became the second radio of France behind RTL in the second quarter with a score of 10.3. This last had yet to yield the Chair to Philippe Val in the wake of the appointment of Jean-Luc Hees to the Presidency of Radio France. A Palace revolution which led, in the spring, many hot tub and a great controversy in the Round House. Especially following the eviction of the owner of the press review, Frédéric Pommier, two hours after the entry into Office of Philippe Val, according to the unions. Since then, the new boss of France seems to have waived the witch-hunt: the humorist Stéphane Guillon - nicknamed "Dark Frue" because he chose the dark side of humour - retains his daily column (read below). But Philippe Val projects are still rather unclear for the moment. "France Inter embodies something which has not finished rally of the world." There is a concern for honoring the listener which I encourage. "By making this radio, should suggest that each auditor represents humanity", he said late July in "Le Parisien". Not really the same tone as "Charlie Hebdo", where it was before you take the direction of France. Philippe Val will probably tell a little more Friday at her first Conference of re-entry.